The Creative Team


Emma and Rosie met back in 2007 whilst both working for a youth charity in Tower Hamlets. Since then they have worked together on a varied array of projects around London, working with artists and the general public on projects that have reached over 100,000 people.

Emma and Rosie captured during filming by Saskia Nelson, January 2017

Emma and Rosie captured during filming by Saskia Nelson, January 2017

Emma CROUCh - i say RAAR

i say RAAR is the creative output of Emma Crouch. A self-taught documentary filmmaker, Emma is a storyteller who works mainly in the arts, charitable and education sectors. With a degree in Anthropology, Emma has a natural curiosity to explore the world around her, reinterpreting people's passions or specialist knowledge into a narrative that is accessible to a wider audience. 

Based in East London, Emma has been commissioned by a wide range of artists and organisations in both the public and private sector, with clients including UP Projects, Wayne McGregor | Random Dance, PledgeMusic, Open University, SAWA, Susan Aldworth, Phil Coy, Leila McMillan, Museum of London Docklands and Invisible Dust. Her films have been screened at many high profile events, venues and exhibitions, including BFI London Film Festival, London Festival of Architecture, Museum of London, National Maritime Museum, Mayor of London's Business Dinner, Greenwich Royal Observatory, Queen Elizabeth Olympic Park, Cannes Lion, BAFTA, and Nunnery Gallery.

See a selection of her work at

Rosie murdoch

Rosie Murdoch is a gallery director.  She works in partnership with artists, curators and her audience to create a gallery programme with a nod to the past and its eyes on the future.  She researches and commissions visual artists to respond to East London stories, often directly referencing historic archives and records.  She collaborates with funders, patrons, trusts and foundations to provide paid opportunities for emerging artists of all kinds.   

Rosie has written an award winning comedy short-film and short-story, but these were in another life.  Rosie has also worked variously as the producer of the ‘Velodream’ project for schools in the lead up to the 2012 Olympics, and as the manager of the View Tube, a community enterprise hub with 20,000 visitors per week.

Rosie’s passion is gathering people, places and their stories and expressing them in a form that can be experienced by more people.